GH Prime Media’s Branding & Website
client:GH Prime Media
role:Logo, Branding, Design
A new event marketing company, GH Prime Media wanted a classy and hip logo to show off their brand and designs for their collateral. The main focus of their business is event photography, but their services run the gamut from product photography, to application development, to video production.
The final branded logo.
Round 1: I ran with the concept of a lens and framing for the initial round of logos. During this initial round, their company name was G&H Prime Media.
Round 2: The softer and lighter typeface resontated with them, so I did some more explorations around capatalization and color.
Round 3: The logo was almost finalized at this point. Just a few more variations of color needed be mocked.
Once the logo, fonts, and colors were established, GH Prime Media requested business cards that were ultimately going to be foil stamped on cardstock.
Round 1: After doing some research and inspiration searching, I focused on bold approaches that would make the most use of negative space.
Round 2: They liked the idea of using icons and finding ways to illustrate their services. I experimented with different approaches to a creating a pattern on the back of the cards (center and right).
Final Card: After some discussion, we dropped the black in favor of the blue and white. We also went with the services on the back of the card on an angle to accomodate for inconsistencies in the trim.
In Progress: Website Redesign
After completing some collateral design (such as their marketing brochure), I was asked about redesigning the GH Prime Media website. Below are my work-in-progress designs:
GH Prime Media is a pleasure to work with because their grassroots approach to building their business, while at the same time staying up-to-date with the latest industry trends. Here's what they have to say about my freelance work:
“Jake consistently provides GH Prime Media with exceptional graphic content. Whether he’s creating several iteration of our marketing brochure, numerous website photo retrieval cards, or many other branding items including the GH Prime Media logo, Jake creates a unique and memorable feel for our content that can’t be matched. He stays consistent with our brand identity while continually pushing our brand creatively forward. Jake has been a valued asset to our company and we highly recommend his services.”
Ben Hartschuh, Owner